Knowing, addressing and motivating (for transaction) your customers is crucial for any business, small, medium or big. Sales efforts are aiming to acquire and maintain customers, get new and repeat orders and convince customers with offerings customized according to needs. 

Knowing and addressing your customers in the most effective way is crucial. Digital marketing concepts, collection and management of customer and transactional data and CRM application are important elements in refining marketing from an unspecified mass marketing to a tailored individual customer (segment) approach.

Established partnership and approach

Focus on customers is one of the key challenges for organisations. Efficient customer focus is rooted in a tailored services approach helping organisations maximise their relationships with their customers. We provide strategic marketing services and CRM solutions which optimise customer revenues. 

We are working closely with Quant (QUANT Marketing Company) as recognized marketing strategists and CRM experts. Working together with our customers as a team, the combination of IMPAQ and Quant represents a seamless offering from digital marketing strategy development, business proposition, implementation planning and operational execution to ongoing delivery and operations of customer data management and business intelligence. 

Our tools and instruments enable value extraction from transactional and business customer data. Delivery of technology behind the business as well as management and provisioning of technical services are core strengths of IMPAQ U.K.

Experience and delivery capabilities

We have a proven record of delivery at highest standards, matching requirements of globally operating well-known retailers. Our (technical) delivery ability draws on local and nearshore expertise, which enables us to tailor execution towards the client’s specific needs and economic expectations. Long-lasting client relationships and awards for client achievements setting industry standards represent a compelling proof of our abilities and capabilities.

CRM solutions and digital marketing are provided in joint teams, avoiding the usual boundaries between business and IT.